YETI on X: "Easier packing, drink fetching, and unpacking. The ultra-strong magnetic seal on the All-New Hopper M30 Soft Cooler is a breeze to open, and closes almost on its own. #BuiltForTheWild
YETI Hopper M30 Cooler Review: 'Bye, Bye Zipper' - Man Makes Fire
Multiple benefits for using a soft-sided cooler when hunting/traveling
Hopper® M30 Cool Bag – YETI UK LIMITED
YETI Hopper M30 Soft Cooler | REI Co-op
Yeti Hopper M30 2.0 Cooler Bag - Navy - John Norris
YETI intros the Hopper M30, the latest evolution of its genre-defining soft cooler | Hatch Magazine - Fly Fishing, etc.